Control centre

One place for the business. One button for every decision.

The control centre brings the company's systems onto one screen, prepares the work and waits for approval. It is built for each company, in its look and with its words.

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Galdrasmiðjan · Control centreExample
Now
This needs you now.
Review1 waiting for approvalNothing goes out until you approve
Financejust now
Invoice for the monthly subscription
Draft ready in Payday for November. Amount and client checked.
Overview
Eight things to watch.
RevenueAbove planSubscriptions and projects
EnquiriesOn trackAll answered
Proposals2 outAwaiting reply
Control centres runningAll on trackNo exceptions
Finance1 dueOutstanding
Marketing3 scheduledNext two weeks
SearchOn trackMeasured monthly
OperationsOn planOpen tasks in progress

Galdrasmiðjan control centre. Events, figures and items are examples, not real data.

The modules.

Each company gets the modules it needs, in its own look and with its own words. No two control centres are the same.

Review

Everything that needs a decision in one place: ads, posts, newsletters, proposals and invoices. Each item is marked with where it came from, and nothing goes out without approval.

Overview

Sales, orders, stock and ad results in context. Where data is missing the control centre says so, instead of showing the status as fine.

Content engine

Ads, posts and web banners in the brand look, in many versions and every size, including bus shelters and screens.

Calendar

Campaigns, posts and events in one place, with a lane for each brand. Approved content publishes on the right day.

Finance

A proposal becomes a booking and a booking becomes an invoice in Payday. Outstanding invoices and anything that does not reconcile are flagged.

Brand

Logos, colours, type, tone and rules on one page. Everything the control centre prepares draws on it, so every draft looks like the company.

Claude built in.

Each control centre comes with its own connection to Claude. Staff ask about the business in plain language and request drafts, and the drafts land in review. Claude can read and prepare drafts, but never approve, publish, send or move money.

What sold best in October?
A summary is ready in Overview. Three products stood out.
Make an ad for the best seller.
A draft is in Review, in the company look.
Publish it now.
I do not publish. The ad is waiting for approval in Review.

AI prepares. People approve.

The control centre does not send, publish or move money without approval. Everything the automation or Claude prepares lands in the same review, marked with where it came from and who asked for it.

Sends emails or newsletters without approval
Publishes ads or posts without approval
Creates invoices or moves money
Prepares the work and waits for approval

Separate systems

Each control centre has its own database and its own access keys, hosted on an account the company owns. Knowledge moves between projects, data never does.

Your systems stay in charge

Accounting, the online store and the till remain the records of truth. The control centre reads from them and writes back, it does not replace them.

Answers from published material

When the control centre answers customers it uses only what the company has published. If the answer is not there, the question goes to a person.

Connects to the systems you use.

The control centre reads from the systems the company already uses and writes back where it makes sense. Systems not on the list are assessed case by case.

PaydayShopifyMeta and InstagramGoogle AdsGoogle AnalyticsGoogle Search ConsoleKlaviyoWarehouseDropboxGoogle DrivePoint of saleClaude

Book an introductory meeting.

We go through the business with you and judge where a control centre, automation or better visibility would deliver the most. No commitment.

Book an introductory meeting
or write to hallo@galdrasmidjan.is