Articles

What we have learned, written down

No marketing filler. Real numbers, real examples and answers to the questions Icelandic companies ask us most. Thirty articles across six subjects.

AI searchSEOWebsitesAutomationEcommerceContent

SEO

Google in Iceland: what works, in what order, and how long it takes.

A brass sextant on a pale plaster wall, its mirror catching an orange light
SEO

SEO in Iceland: the handbook for small businesses

What actually works in the Icelandic market, the order you should do it in, and what you can skip.

Read the article
Five brass weights in increasing size on a pale plaster wall, the largest rimmed in orange
SEO

How do you rank higher on Google? 12 things in the right order

A checklist that works for Icelandic businesses, ordered by what pays off first.

Read the article
A folded paper map on a pale plaster wall with a brass pin glowing orange
SEO

Google Business Profile: the most underrated marketing tool in Iceland

Free, takes two hours to set up properly, and often brings in more traffic than the website itself for the first few months.

Read the article
A thick linen bound book with a brass clasp and an orange ribbon marker on a pale plaster wall
SEO

Icelandic and Google: inflection, special characters and how people really search

Why SEO in Icelandic is a craft of its own, and what you do differently from what English speaking consultants tell you.

Read the article
A slim brass hourglass with orange sand falling, most of it still in the upper bulb
SEO

Why nobody can find your new website for the first few weeks

This is normal, there is a reason for it, and there are two things you can do to shorten the wait.

Read the article

Websites

Price, speed, ownership, and how to tell whether your site is working for you.

A small brass balance scale with a black basalt stone in one pan and an orange cube in the other
Websites

What does a website cost in Iceland in 2026?

The real price ranges, what sits behind each one and how you tell whether a quote is fair. No hiding the ball.

Read the article
An old brass stopwatch on a pale plaster surface with an orange glow under the glass
Websites

Speed is money: what every second costs you in sales

The numbers behind load time, what actually slows Icelandic websites down and what you fix first.

Read the article
Three different keys in a row on a pale plaster surface, the middle one resting on orange paper
Websites

Wix, Squarespace, WordPress or a custom build? An honest comparison

Four routes, the upside and downside of each, and when each one is genuinely the right answer.

Read the article
A worn and scuffed brass door handle lying loose on a pale plaster surface
Websites

7 signs your website is losing you business

Seven things you can check today, with no technical knowledge, and what each one is costing you.

Read the article
A brass key on a ring with a blank cardboard tag tied on with cotton string
Websites

Who owns your website? Domain, code and content in your own hands

Five questions to ask before you sign anything, and what to do when the answer is already wrong.

Read the article

Automation

Chatbots, automated sales processes and AI in daily operations, with real numbers.

An open brass clock movement with meshing gears, one wheel glowing orange
Automation

Automation for small business: 10 jobs you should never do by hand again

Ten jobs Icelandic businesses still do by hand today that a computer should be doing, with honest numbers on the time and the cost.

Read the article
A brass service bell on a pale plaster wall with a soft orange reflection across the dome
Automation

A chatbot that answers in Icelandic: what works and what does not

When a chatbot is worth it, when it just annoys your customers, and how to build one that never says anything untrue.

Read the article
Two brass document trays stacked one above the other, the top one holding a blank cream card
Automation

From enquiry to invoice: an automated sales process

How a small business gets one enquiry to travel all the way to a paid invoice without anyone copying anything by hand.

Read the article
A heavy brass padlock, closed, on a pale plaster wall with an orange glow along the shackle
Automation

ChatGPT at work without leaking your data

What can go in, what must never go in, and how to write simple rules your staff will actually understand.

Read the article
A small brass abacus with dark beads, one row glowing orange
Automation

What does AI actually cost a business?

Real numbers for small and medium Icelandic businesses, and how to work out whether it pays for itself.

Read the article

Ecommerce

Payments, shipping, carts and product copy for Icelandic online stores.

A small parcel in brown paper tied with orange string and a brass seal beside it
Ecommerce

Ecommerce in Iceland: everything you need to start selling

Payment providers, shipping, stock, the law and the cost. The whole picture for anyone starting to sell online in Iceland.

Read the article
A shallow brass coin dish holding smooth brass discs and a single orange one
Ecommerce

Icelandic payment providers compared

What each option really costs, what it supports, and how to choose without getting locked into a contract that does not suit you.

Read the article
An empty woven basket lying on its side on a pale plaster surface with orange string nearby
Ecommerce

Why people fill a cart and never finish the purchase

Seven real reasons carts get abandoned and what each one costs you, with the fixes in the order worth doing them.

Read the article
A blank cardboard shipping tag with a brass eyelet and string threaded with orange
Ecommerce

Shipping and delivery: what customers expect

What has to be on the site, what each option costs, and how to avoid promising anything you cannot deliver.

Read the article
A black and gold fountain pen beside a blank cream card, a single orange ink drop on the surface
Ecommerce

Product copy that sells and gets found on Google

A structure that works for both the buyer and the search engine, with examples and rules you can use today.

Read the article

Content

Words, images and reviews that build trust instead of filling space.

A glass inkwell filled with glowing orange ink and a steel pen lying beside it
Content

AI written text that does not sound like AI

What makes writing sound like a machine, how you fix it, and why it matters for trust and for sales.

Read the article
An old brass lens standing upright on a pale plaster wall, the glass catching an orange glow
Content

AI images for business: what is allowed and what actually works

Where AI images genuinely beat stock photography, where they destroy trust, and what the rules are.

Read the article
A brass desk calendar with blank rotating drums on a pale plaster wall
Content

How often should you publish on your website?

A realistic cadence for a small business, and why updating old content often pays more than writing something new.

Read the article
A brass seal stamp beside a freshly pressed orange wax seal on cream paper
Content

Reviews and trust: how to collect them and publish them properly

When to ask for a review, how to get people to actually answer, and how to publish reviews so they do not look fake.

Read the article

A question we have not answered?

Send it to us. If it is a good one we will write an article about it and you get the answer straight away.

Get a fixed quote